Automotive Business and the Superbowl

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The automotive business is taking over the majority of Superbowl commercials, who knows we may even see some cash for cars commercials too. It is said that GM will be making a come back, and they will even be having five thirty second commercials. This is the first time they will be airing since they declared bankruptcy. It is unbelievable how many of these commercials will be car dealers, approximately 15 of them will be to be exact. This just shows how the economy is becoming much stronger. It also means that the car dealerships are making a come back, and are now able to spend money more freely.

There is some other news, it is said that Hyundai is going to be airing a good portion of the ads, and there is also a record breaker. Mercedes is said to have aired its first ever Superbowl ad, what a break through! It is obvious why so many car dealers are opting in, because around one hundred and fifty Americans are expected to be watching.

Are Automotive MPG Regulations Killing Car Innovation for the Consumer?

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Should lawmakers, and the Obama Administration increase regulations on the miles per gallon that each individual car gets? Some automobile designers are complaining because if the cars have to get really good gas mileage, then there are only a few types of designs that cars can possibly have. A teardrop shaped car would get the best gas mileage above about 55 miles per hour. But if every car looks the same, then no one will have a car with any individuality that the person can stake their claim too.

In other words every BMW, Ford, Mercedes, Toyota, Honda, GM, Chrysler, Tata, or BYD will all basically look the same. The chance for individual differentiation by any one car maker basically goes out the window. There was an interesting article not long ago on WardsAuto Auto Industry Online News Website which asked a tough question; “Are Aerodynamic Requirements Killing Automotive Design” written by Byron Pope and published on June 20, 2011.